What technology tools do successful websites use? Remember that a website is a store front; it’s your customer service rep, delivery guy and your marketing department rolled up into one.
“We are open”
People don’t enter stores that have a closed sign at the door. (Well some do, but… you know, we talking about the law-abiding kind here.) Nothing says ‘Closed” louder on a website than old content: old date references and postings. So one of the best things you can do is to get a script that keeps the current date front and center for your visitors. You don’t have to update it everyday – it does it all by itself.
Now that people think you are home, and open for business, they may inquire about your product. You must have a customer service desk. This can take the form of a form where they fill out their name and email. It can be to simply subscribe to your newsletter or they may have a specific question. If you want to have a ‘stress-free’ site, try post a FAQ section – Frequently Asked Questions. Then one of the important things you will want to have is an autoresponder.
An autoresponder will keep your site in the mind space of your potential clients who have signed up for your newsletter or requested more information. It will send out preformatted emails at defined intervals automatically. Did you know that after 5 emails, the likelihood of making a sale increases steadily? It may seem like you are being intrusive, but they will be able to unsubscribe if they wish.
Urgency Sells: When you offer limited time offers, you cause people to make decisions. You need a script that keeps a deadline up to date on your website. It would generate a line that looks like this: This offer expires on XX/XX/XX, so act quick!
The Popup Generator – Pop up windows that appear on your web site when a visitor enters or leaves your web site have been shown to dynamically boost subscriber rates and sales. Even if you don’t have any programming knowledge, you’ll be able to add a popup to your site with a single click
Tell A Friend Generator – No matter what promotional tools you use on your site, no tool is a match for the power of viral marketing. Use this generator to create a quick, one-step button that you can add to your web site that will let your visitors tell their friends about your site with just one click! Add this to your site and watch a whole new flood of targeted traffic come in!
All these types of scripts are available for free or for a small fee online. I suggest that in addition to these sites, that you visit lots of sites you would like to emulate and see what they do well, what strategies are particularly effective and find ways to incorporate them.
I know even just the little bit above seems overwhelming. Well perhaps a mentor, someone who has done all the above and more would be of interest to you.