One of the most popular guerrilla marketing techniques relies on blog posting as a great source of traffic and incoming links. While reciprocal links are a necessity if you wish to promote your website and rank high in the search engines, blog posting delivers another important element of search engine optimization – one-way links.
When posting on blogs you are allowed to include a live link in your message. Of course, this is different from one blog type to another, and some webmasters may have comment moderation turned on, so they will edit-out your links if they are not appropriate.
Blogs are one of the most interesting and dynamic Internet phenomena and they are, as many veteran Internet marketers already know, a constant source of traffic. This is why you should visit as many blogs related to your website topic and comment on the articles and posts they have.
Remember that you can place a link in your post, but don’t overdo it, as you can easily get labeled as a “spammer” if you do so. The one-way links that come from blogs may really boost your search engine rankings, especially since there are plenty of blogs with a high Google PageRank.
How to Get Your Messages Posted on Blogs
Most blog owners are actively managing their blogs and they will instantly delete any message that has even a small resemblance to anything commercial or spam.
Here are a few useful tips on how to promote your website through your blog messages without making your comments sound like a sales pitch:
- Make sure to actually read some of the posts on that blog and create a custom message to suit the context. Don’t go with a template comment as that will quickly backfire and chances are a large majority of your posts will get deleted within days.
- Don’t place a lot of links in your message. One is enough. If the blog allows HTML, make sure to insert a keyword rich description in the link anchor, as that will boost your page rankings even further.
- Add valuable content with your message. You know how important article submissions are and how blog owners are used to posting whole article on their blog. Do the same with your message – don’t post a 2-line message. Instead, create an article-like comment that brings some updated news on a particular topic and then adapt this message to the context of the blog you are posting on.
- It’s a good idea to select 30-40 blogs that have high traffic and excellent search engine rankings and be a constant poster. At first, convince the blog owners that you are not a spammer by posting relevant comments without any links or promotional language. Once you prove to be “one of the team” you can insert some non-intrusive links to your website, which they will produce excellent results!