When it comes to building a home-based business, it’s important to learn how to build traffic to your website. Without traffic to your website, it’s impossible to build a substantial profitable home-based business. There are numerous ways to get people to visit your website, but for our purposes I am only going to discuss proven methods that yield results.
The first and probably the most widely known way to build website traffic are through pay-per-click campaigns with Google. Pay-per-click advertising works in that the user pays a bid amount for a specific keyword. The highest bidder has their website appear higher up in the search engines so that when their keyword is searched, it’s likely their ad will appear first. There is a catch though, every time someone clicks on your ad, you will pay the amount you bid for that keyword. It’s important to find niche keywords that are not saturated, and at the same time not dead either.
Another way to build decent website traffic and to get your home based business noticed is to post in free classified ads. Free classified ads do work, and running a search in Google, you will find some places to post. Some places charge a small fee to post your ad for a bit more exposure. There are thousands of free classifieds, I recommend testing them before paying any additional money. Two really good places to look into are www.craigslist.org and www.backpage.com.
Mass e-mail mailings have worked in the past and they still work to an extent today. In order to see any results with mass e-mailing lists, it usually requires mailing thousands depending on the quality of the list. There are services available online that will sell e-mail lists, but be careful where you buy from, only a few of them actually send your e-mail to real people. Again testing is the key to growing your home-based business.
Article writing is a great way to get your website in front of thousands for free. Writing articles and optimizing them with specific keywords that may pertain to your business is a great way to build quality website traffic. When you have completed your article, submit them to article directories with a link to your website attached in the resource box.
Many other techniques are used to generate website traffic. In this article I only touched a few of them very briefly. In order to become successful with a home-based business it does require a little research and will require people visiting your website. There are quality programs available online that will teach proven techniques to building website traffic and advertising your business. The key to applying any of these techniques and methods above is test, test and test again.