Keeping Affiliates Motivated
Running affiliates programs is easier than ever with the software and help available now. However, keeping your affiliates motivated and selling isn’t quite as easy to do. If the success of your business rests upon how your affiliates perform, you make want to provide them with the right tools to get the job done successfully.
If you are already running an affiliate program for your products, you should know that a large number of people who sign up for your program never to be heard from again. You can however, reduce the number of non productive affiliates by remaining in touch with them constantly.
Remind them of their usernames and passwords, and tell them where to log in to check their stats or get creative. Always keep them informed of new product lines or changes in policy or procedures.
The key to motivation is making sure that you stay in touch. Always pay attention to who your top sellers are, and make sure that you contact them on a regular basis. Pay attention to who your worst producers are, and make sure you stay in touch with them constantly as well.
The main reason most affiliates don’t perform that well is because they don’t possess any leadership or guidance. This can easily be changed by writing a marketing course, which you can even offer for sale to non affiliates, although you should make it available to your affiliates at no charge.