In order to rank high in the search engine results (especially on Google) you need a series of elements, such as unique content, freshly updated web pages and, of course, plenty of links from high PR sites. “PR” actually refers to Google’s algorithm – Page Rank – used to determine the importance of a web page in relation with the others.
High PR websites are considered by Google to be authority sites and their web pages are often displayed among the top ten results during a search. For any webmaster who wants to promote their business, getting high PR links is essential.
But how can a young website get important links that will help it boost its popularity? Most webmasters that own high PR websites will not consider a link exchange with a website that has a PR of zero – this brings the high PR sites absolutely no benefits as far as search engine ranking is concerned. There are, however, a few ways to get links from websites that are deemed important by Google:
- Create a unique website that will impress other webmasters. This is the only way to get high PR sites to link to your new site. If the webmaster of an important site sees that your own website offers something complementary to his topic, and if you offer high quality content and an excellent visual appearance, you might just be considered for a link exchange.
- Stay within reasonable boundaries – don’t go asking for link exchanges from PR 6 or PR 7 websites – they probably get dozens of link exchanges each day, and unless your site is truly exceptional chances are they will not give your link exchange request any chance.
- Use online resources that allow you to post your own links. You can get some nice links from Wikipedia, the encyclopedia you can edit yourself. Just make sure to become a constant “Wikipedian” user, and add valuable content to the website – with a reference link towards your website. Most Wikipedia pages are PR6 and upwards, so this is a great source of links – just don’t become a spammer!
- Blogs, forums and other types of online communities might also allow you to post links. Some of these groups are very popular and have high PR, and if you become a member you might be able to post a few links every now and then.
- Article submission may also get you some nice one-way, high PR links. Although chances are that you will not have your articles published on blogs and websites with a PageRank over 3 or 4, that’s still an excellent start for a new website.
Article submission can be tedious, which is why you may want to consider an automatic article submitter. It will submit one article to over 30 directories in half an hour.
- Automated link exchanges – webmasters using automated link exchange websites are also less likely to dismiss your link exchange requests.