Every piece of advice at the moment about improving search engine position especially Google suggests that web sites should be updated regularly with good quality content. The phrase ‘Content is King’ is seen in most articles on the subject now. So what is good content and how do you go about getting it?
You can purchase it, by hiring a copywriter. However to do this on a regular basis will turn out to be quite expensive. So are there cheaper options? At no cost you can visit the article distributors sites and search them for content on your chosen topic. If you are in quite a specialist field you could find that this method does not turn up any useful articles. Whether this works or not and how well it works depends entirely on the topic of your site. You may be fortunate and find a wealth of free reprint articles which are directly related to your site. You may as I have often done in the past struggle to find anything relevant.
If you do find a directory with a useful library of articles then you can incorporate these into your web site via an RSS feed. This way every time a relevant article is published it will immediately appear and update your own site. This takes all the hassle out of the process.
Nobody, except others in your particular area have the understanding and in depth knowledge of the subject of your site as you have yourself. You are the expert in your chosen field. So use that knowledge to good effect and produce your own content. You should be quite capable of writing informative paragraphs to update pages in your site. Search engines we are told are ‘greedy’ for content so why not ‘kill two birds with one stone’ and write informative articles on your topic and publish them with the article distributors as well as on your own web site?
Writing one article a week will update your own site and possibly bring in 5 or 10 inbound links. So not only do you keep your site updated with good content but you are attracting quite a lot of inbound links. Consequently you are keeping the search engines very happy and improving your position all the time with content that you know is good and relevant to your site. The best part of all of this is that it costs nothing except perhaps an hour of your time each week.