What is Podcasting?
Podcasting is simply a web blog that is in an audio format. And the audio portion is presented by way of an MP3 file. In essence, it is your own radio broadcast, relating to anything you want. The transmission of the podcast is through an RSS (Real Simple Syndication) technology.
How Can I Use It In My Business?
How Can I Use It In My Business? To me, that is the most important question to answer. Why get the technology if it is not going to be of any use to you. Right? Well, I feel that it can be of use to any business. For example: let’s say that your site is based around a niche market, say cats. You could base your podcast on your niche market, supplying them information and tips about cats, with an audio, and then tell them to follow-up to your website or blog, for that matter, for additional information.
What can audio do for your business? It puts a voice behind the website, and makes you a real person. And, by also supplying the same information, with follow-up material in your blog, you have made a connection. You are now a real person, with a real voice, and not a façade.
Where can I get a Podcast?
If you’re new to podcasting, know very little about it, and you don’t want to spend very much – if anything — to experiment with this new product, (like myself), than I would suggest getting the e-book by Jeff Mills. He gives you everything you need to know – as well as, getting you up and running. Or, if you have time on your hands, you can do your own research in this area.
To conclude, it’s always good to be open to new technology when it comes onboard the Internet, and to see if it can work for you and your website. Sometimes it won’t, but other times, it may be what you need.
And remember, people have their own internal comfort zone to retrieving data for themselves. Some like ebooks, while others prefers books. Some like to read, and others like to listen. So you see, if you can give your visitors the best of both worlds, you have a better chance of making them a customer and/or a return visitor.