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Creating an Effective Advertising Campaign

Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words "fragmented advertising" and "consumer-centric campaigns" and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today. What is fragmentation exactly? It's the increase

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Advertising and Internet: a Long term relationship

Entrepreneurs these days work hard to take their business to the next level. Now, they are frequently using Internet as an important medium for advertising. To create brand awareness and to reach universal markets, online advertising is now excessively used. In India alone, over 41,000 advertisers have advertised on Internet,

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6 Powerful Tips to Creating Testimonials That Sell Your Products Fast

There are many ways to market a product or a service and providing the potential clients and customers with testimonials is one of the best ways to market. The power of testimonials can never be underestimated. People, especially nowadays, will only purchase products or avail services which have been referred to

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