Video publishing is one of the easiest ways to create a product for sale on the Internet, and it can be a very profitable business. Even though it’s easier to publish a book than ever before, it’s possible to create a video product in a fraction of the time required to create a book.
When you consider the amount of time it takes for a book by a new author to be accepted by a publisher, edited, manufactured, distributed, and marketed, several years can go by before authors see any revenue for all their hard work. Self-publishing is a good alternative for authors to consider, but the production and marketing costs can be very high. The creation of video products for sale on the Internet is a much easier way to generate a revenue stream.
The art of video publishing
If you’re already convinced that the creation of video products is a powerful Internet marketing tool to drive traffic and sales, here are some important questions to consider before you jump into the production process:
Are you a good communicator? Can you tell a story? Can you explain how to do something in simple terms? Do you have specialized knowledge that can be turned into a product that gives value to customers? If you answered “yes” to these questions, you have all the knowledge and experience you need to create a video product that can generate a nice revenue stream. It takes experienced authors from six months to a year to write a book, but even first-time video producers can plan, script, film, and edit a professional-quality video product in six weeks.
Who will shoot your video? If you have a webcam with a built-in microphone, you already have experience shooting home videos. If you don’t have a webcam, you can probably partner with someone who has a lot of experience.
Who will edit your video? Even a 15-minute video can take several hours to edit professionally. If you’ve been practicing with home videos, now is the time to show your skills on the Internet. If you’ve never edited before, you can find someone to look at your raw footage and teach you how to do some simple editing, which will improve the quality of the finished video product enormously. Video companies generally charge from $50 to $100 an hour, depending on the effects you want edited into your product.
The power of video products on the Worldwide Web
Video podcasting and vlogging are tools that offer unlimited potential for increasing traffic to your web site or blog and for creating revenue streams through the sale of video products. Individual video content producers can create revenues streams from successful videos that last for years. One video publisher I checked out has produced almost 30 videos that have given the producer a monthly income between $8,000 and $10,000 dollars for over four years. This video publisher reports that most of these videos are still selling-and not one has lost money.