Improving and improving again your membership website is what will keep it dynamic and making a steady and reliable income. It is a law of nature (and the Internet) that everything either grows or dies. Constant improvement of your membership website will insure it grows and lives.
The content of your membership website needs to always be kept up-to-date with relevant and useful information. Keep your eyes open and all of your feelers out for information that your subscribers will find interesting and helpful. If you have always relied on only print information up to this point, try adding some audio or video. People today prefer to hear or see information rather than just to read information. Setting up audio or video feeds to your website isn’t very difficult and can make a huge difference in the traffic and membership.
Each e-zine or newsletter should be filled with vital and timely information so that your subscribers eagerly await the next issue. Spend as much time and energy as you need to insure that your e-zine or newsletter isn’t just deleted when it hits the in-box.
Use your autoresponder to your greatest advantage. You already use it to send out emails and ezines and newsletters. Now use it to send out vital NEWS FLASHES. Make the autoresponder get the attention of your subscribers.
If you don’t already have a blog, forum or message board on your membership website, then set one up as soon as possible. Members like to have input and you will benefit greatly from constructive member input. You can ask them what they would like to see on the website and then act on suggestions that are viable.
Invite a guest who is a guru in the field of your website theme to participate in an online chat discussion. Set a specific starting and stopping time and be sure to outline the discussion topics.