Which One is More Important – Product or Mailing List?

If you would ask this question, “Which one is more important – the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.

Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.

If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need Mail listsmailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.

And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.

Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product.

There are a number of  companies utilise websites that connects friends and potential friends from around the world through a free membership access.

Whilst these websites do not make money from the number of members who join the sites, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members that these websites have recruited.

This type of operation perfectly demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.

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1 Response

  1. i totally agree with everything you are saying since i was one of those people that started in internet marketing and didn’t have a list. I had people that i met in chat rooms that helped me build a list ,people that showed me just how important a list really is .

    Now it’s time for me to give back to the new and inspiring new internet pioneers.
    I have a free list building internet tool that is totally free,all you have to do is clisk the link below and you’re on your way to being the marketer you want to be!!!!!


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