Successful internet businesses all depend upon one common factor. That common factor is traffic. Traffic equals sales. Sales equal profit.
It doesn’t take a rocket scientist to figure out that a successful business must make sales and a profit and in order to make sales and profit it is essential that there are customers.
Getting website traffic is exactly what all the fuss is about when marketers are discussing SEO (Search Engine Optimization).
The higher a site ranks in the search results that search engines provide to those using key words to find products and services, the more visitors will visit. More visitors = more sales = more profits. It is just as simple as that.
Blogs have proven themselves to be very, very useful tools in the drive to creating more and better website traffic. People love blogs. Web 2.0 is built upon the idea of a user driven web and users want a voice.
Blogs give them that voice. It is a simple technology and it can even be found free on the internet. If you don’t have a blog site or a blog on your website, you are simply missing the SEO boat.
The popularity of blogs has, of course, increased the number of blogs on the Internet many fold over this last year or so.
With the increase in numbers of blogs online comes an increase in competition for visitors to those blogs and, of course, stiffer competition for PageRank by search engines.
So, the question, “Why do I need audio/video/podcasting on my blog?” is one that can be answered rather easily. You want visitors. You want a high PageRank. You want sales and profits. That’s why.
Successful blogs are all about content. You’ve been told a million times that, on the internet, content is king and it is true. Search engine spiders consider content as one of the factors that determine page rank and there are two parts to content that are considered.
The first is how often the content changes. This is why it is very important that posts be made to blogs every single day…multiple posts are better than one long post. Key-work density is the other content factor that is considered by search engine spiders.
Links found on the Internet to your website by search engine spiders is another factor that determines PageRank. That is the reason you should always make use of social bookmarking sites and add the links to your blog posts.
Each time you make a post the search engine spiders count it but the number of links to that post is even more important.
You can create one link but when others pick that link up and add it to their own favorite’s lists more links are created for search engine spiders to count.
You probably already knew those things but did you know that the duration of visits to your site is also considered? Most visits to websites last thirty seconds or less. You can even actually see this statistic in the web-stats for your blog or website.
Search engine spiders like for visitors to websites to stay longer than thirty seconds and you like that, as well. The fact is the longer a visitor stays on your website, the better the chance is that he will make a purchase.
That begs the question, ‘how do I get them to stay longer than thirty seconds?’ The answer to that one is audio/video/podcasts. It is a very simple calculation.
If a visitor is watching a video that lasts for say two minutes, how long will they stay on your site? Two minutes! Videos and podcasts are mesmerizing.
When a visitor begins to watch either, they will stay awhile. Search engine spiders love that and the longer they stay, the longer they are exposed to your advertisements for products and services that you sell. The longer they see the advertisements, the more likely they are to make a purchase.
Now you should be aware of the fact that search engine spiders cannot ‘read’ audio and video content.
That is audio/video is not going to aid you in search engine optimization but it will help with the length of the visits made to your website.
The fact that search engine spiders can’t ‘read’ audio and video content also eliminates the duplicate content problem.