One of the biggest reasons why people fail at Internet marketing (or fail to break out of their rat race) is because of a flawed mindset towards Internet marketing.
Yes, it is true that you have to spend the remainder of the hours you have left after work to work on your business part-time. But that does NOT mean that you will adopt a part-time or half-hearted mentality towards your business.
Imagine this analogy…
Let’s assume that an airplane takes off at 150MPH. You will need to ‘drive’ at a certain speed before the plane develops enough speed to take off. Do you think the plane will be able to fly itself off the ground if you are only traveling at a 100MPH? Of course not! It will not take off even if you are flying at 140MPH!
Internet marketing is just like this. You will need to work at a certain momentum before you:
- Develop the necessary knowledge to build your business (you can’t really ‘drive’ far if you are constantly locked in 2nd gear).
- You need to show others that you are committed enough before they are ready to do a joint venture with you (after all, no one wants to JV with a half-hearted marketer – especially if they know that you are not constantly available).
- You need to build your reputation strong enough because it will lessen your promotion work – the speed of trust between you and your customers is very crucial.